A guiding hand from
A senior consultant who works with you — not for you.
Ohoii Consulting helps B2B service and SaaS companies get their data in order, save time and stay visible in the market — via HubSpot, Claude and LinkedIn.
Based in Aarhus · Remote & on-site · Danish & English
What we do
01
HubSpot
With 10+ years of experience in B2B service and SaaS companies — as CMO, specialist and consultant — I'm your guiding hand when HubSpot needs to work and scale.
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02
Claude
Claude Code, cowork, routines. AI that streamlines your day-to-day. Optimise your internal processes and free up time for the business — it's way more fun than it sounds.
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03
Ohoii's custom-built app — Your LinkedIn Post Coach — captures your voice and ideas — go from idea to draft to published LinkedIn post in minutes. Human-in-the-loop. Always.
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Why Ohoii
With more than 10 years in B2B we both know it. The relationship carries our collaboration. Implementation needs to be solid and the handover close-loop. When our collaboration is over, you're equipped to drive the work forward yourself.
Experience
10+ yrs
With HubSpot across marketing, sales and service. From Starter Platform to Enterprise.
Access
1:1
You work directly with the person doing the work. Simple.
Years, not weeks. Weeks, not years.
You're not paying for hours — you're paying for the years Ohoii consultants have spent becoming industry experts. That means what takes others years often takes us weeks.
AI-assisted LinkedIn posts, human-in-the-loop
You know you should be using AI to support your writing. On LinkedIn too. But you're worried people will think "AI slop" when they see your posts. So you don't bother. Try Ohoii's LinkedIn Post Coach app — if you're not happy, you can wrist-slap me.
Enjoy good company?
Join this wonderful group of Ohoii customer. The relationship is what matters most at Ohoii. Not the money. Although we enjoy those too. I mean, who doesn't enjoy a good vacation.
Testimonials
In our clients' own words. Here's what you can expect.
Lars Møller Christensen
Head of Customer Success, Stakeholder Intelligence, Rambøll
Ninna helped us when we were upgrading HubSpot — going from using it for marketing and partly sales to covering the entire customer journey, including customer success.
She helped us clarify what we actually needed and made sure we got the most out of our upgrade — including an effective price negotiation with HubSpot. She facilitated our internal decision meetings so we reached the right choices faster and with greater clarity.
In the dialogue with HubSpot, she represented our interests and acted as a liaison. She asked the questions we would otherwise have had to put ourselves in the firing line for — giving us both a better deal and a smoother process.
I warmly recommend Ninna to companies facing a HubSpot investment who want an experienced partner by their side.
Mette Hylander
Head of Marketing & Events, Apento
When we were switching to HubSpot, the technology wasn't actually our biggest concern — it was the feeling of being on our own with something that suddenly became big. That's where Ninna came in.
She handled the dialogue with HubSpot, migrated our data from AgileCRM, built everything up and got our people on board. But what I remember isn't the task list. It's the feeling that someone had hold of the other end. Someone you could call, think out loud with, and trust to find a way — even when we were unsure ourselves.
We can manage on our own. But it was nice to let go. And it's rarer than you'd think to find someone you'd hand your business over to without hesitation.
If you're getting started with HubSpot and want peace of mind along the way, Ninna is the one I'd point to.
Signe Holste
Founder, Value People
Ninna has been an invaluable partner in our work with HubSpot.
She combines strong expertise with business acumen and the ability to drive progress. On several occasions, she stepped in and ensured tasks were handled professionally when I was short on time or specialist skills.
I find her sharp, action-oriented and incredibly easy to work with, and I give her my warmest recommendations.
Anja Povlsen
Marketing Manager, Tactplan
Working with Ninna from Ohoii has been both positive and valuable for Exigo / Tactplan.
The collaboration grew from a desire to SEO-optimise our website and publish blog posts communicating our expertise in location-based planning. Ninna naturally took it a step further, contributing valuable technical insight into how we optimise our content production using AI and integration of relevant systems into our existing setup.
The result is a far more efficient process for keyword analysis, content production and publishing on our website — tasks that previously required a lot of manual time. Today we use AI as a natural part of the workflow, freeing up time for the parts of content production that still need the human eye.
It has been a collaboration where Ninna understood our needs and, together with us, found solutions we can continue to work with more efficiently.
Pernille Schønning Birkelund
Career Consultant, Lederne
I invited Ninna to give a talk about LinkedIn and AI for our Career Network at Lederne, and it was a great success.
With her energetic and engaging approach, Ninna managed to inspire the participants to use their own voice more actively on LinkedIn — even though it can feel daunting for many.
She gave very concrete tools for how to build good posts without being a copywriter.
At the same time, she offered practical perspectives on how to actively work your network. It doesn't happen by itself, after all.
As a facilitator, I saw the participants leave the session with renewed energy and greater courage and desire to use LinkedIn actively in their job search. Many thanks.
Marianne Bøjstrup Birkmose
Participant, Lederne
A huge thank you for an inspiring, energetic and humorous talk. In a wonderfully down-to-earth and motivating way, you put the spotlight on something many of us know is important but can also feel daunting — taking charge of your own visibility on LinkedIn.
Full of courage, I left with concrete tools, fresh inspiration and, most importantly, the urge to hit "PUBLISH" (and I did!).
Thank you for the reminder that visibility isn't about shouting the loudest but about being authentic, curious and playing on your own half of the pitch. Thanks for the inspiration, delivered with West-Jutland humour and plenty of energy.
If you want to learn more about LinkedIn and how to take charge, a day with Ninna Ørhøj Lauridsen comes warmly recommended.
Brian Boserup
Participant, Lederne
A massive thank you for a super inspiring morning packed with useful tips to help kickstart your LinkedIn profile.